Smaller businesses, just like large corporations and industries, can also prioritize profit over integrity. This may be an unintended consequence. Regardless of the size or structure of a business, anytime there is even a slight misalignment, there is lack of integrity.

Do you feel you need to choose between profit and integrity for your business?

We see it all around us, profitable businesses, corporations, industries and yet we know they are not operating in integrity for their customers, employees, community at large, or humanity.

Let’s take a top line, very general look at some examples.

Alignment is a bit of a buzz word as of late. Have you ever considered the difference between intentional and unintentional alignment? Often with alignment, we may be surprised when things align or even the other way around, surprised when they don’t. But what if we went into an experience with the intention of alignment?

Do you notice the shift happening in our marketplace? Rather than the consumer being in collaboration with businesses to fulfill a pain point, they are awakening to reality they are simply a means to profit and power for many.

As a business leader, how can you ensure you are following your business treasure map? Do you align with the consciousness of your business? The process does not have to be complicated, in fact it is quite simple. It isn’t about logic, which may transcend conventional reasoning.

Understanding the essential components of the consciousness of a business will lead to the pathways of service the business wants to move forward with.